The role of Marketing in Telstra International
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Title: The role of Marketing in Telstra International

Essay Details:

Subject: Business
Author: Lynne W
Date: March 3, 2012
Level:
Grade: C
Length: 8 / 2203

Essay text:

Telecom Australia continued to be operated by the Postmaster Generals Department until 1975 when it was created as a separate entity. In 1982 Telecom Australia became the official Telecommunications Corporation for all domestic and international telephone services. On the 1st of July 1995 Telecom Australia changed their name to Telstra for the purpose of differentiation from other global telecommunications companies. The company has been trading international since 1993. Currently Telstra operates in over 19 countries worldwide (Appendix One). Telstra’s vision is to enhance its position as the leading full service telecommunications and information Service Company in Australia as well as to expand its presence internationally...

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