"The New Beetle"
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Title: "The New Beetle"

Essay Details:

Subject: Business
Author: Daniel C
Date: October 9, 2014
Level: University
Grade: A
Length: 4 / 1060

Essay text:

is there enough money to reach a broad market effectively), the dealers' efforts to sell/promote the car, of course product placement/promotion decisions, and finally it will effect the perception of the entire VW organization Current Marketing Situation: Key Points ? Implications for #1 Issue (1) Industry, Market, Environment ? VW image and sales rebound from 1993 to 1998 ? image still strong from new passat, drivers wanted campaign and North American International Auto Show ? Small car segment ? second largest market, high competition ? Consumers are highly anticipating the new beetle ? however, this is a different vehicle than its predecessor with a new group of potential buyers (2) Company ? Dealers ? while only 10% exclusive, recent success (i...

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