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This part of the Marketing process brings a corporation closer to becoming Market oriented and reflects off of the first step where customer needs are identified. The Marketing concept is a viewpoint which desires a company's success through delivering much wanted satisfaction on a higher level than the competition, demanding every piece of the process must be aimed at the satisfaction of the customer's needs and demands.
In order to be successful in marketing, there needs to be an understanding of the type of business which a company is in, the nature of their products and the target market service is intended for...
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