The Evolution of Corporate Responsibility
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Title: The Evolution of Corporate Responsibility

Essay Details:

Subject: Business
Author: Patricia W
Date: April 7, 2012
Level: University
Grade: A
Length: 3 / 887

Essay text:

(How much has business given?). While these donations did yield strong benefits for the organisations involved, they did not affect the broader impact of corporations. In fact numerous organisations who were known for their generous philanthropy were also some of the corporate world's worst offenders. An example of this is the Enron Corporation. Communications led Once it became apparent that social and environmental impact could affect a company's operations, both positively or negatively, it became a priority in many organisations to publicly embrace CSR or sustainability. However, in many cases, this was based on weak or inadequate understanding of the strategic importance of sustainability, with sustainability remaining an ad-hoc activity not meant to interfere in the 'real business' of running a company...

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