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Relative market share position is defined as the ratio of a division’s own market share in a particular industry to the market share held by the largest rival firm in that industry.
Relative market share position is given in the x-axis of the BCG matrix. The midpoint on the x-axis usually is set at 0.50, corresponding to a division that has half the market share of the leading firm in the industry. The y-axis represents the industry growth rate in sales, measured in percentage terms. The growth rate percentage on the y-axis could range from -20 to +20 percentages, with 0.0 being the midpoint...
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