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We are talking about so-called convenience goods with a short durability at relatively low prices.
The Body Shops prices are low/ medium. Based on where you by them ore what you buy. So the products are comparatively cheap which means that many can afford them. It is important that the company knows its target group and knows what the target group is willing to pay for the products. Of course, prices should always be com-petitive. Therefore it is vital for the company to have information about competitor’s prices.
The company is B2C related which means that its target group is consumers on the B2C market...
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