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Title: tesco

Essay Details:

Subject: Business
Author: Joel N
Date: January 26, 2015
Level: University
Grade: A
Length: 2 / 560

Essay text:

Marks and Spencer and Sainsburys have both attempted to launch in the USA however they have failed due to the dominance of Wal-Mart. Tesco also recently expanded into the Chinese market of food produce however can they compete with the domestic retailers. Their impact on the world market is shown in appendix 1 as they have used their huge dominance in the UK to advance sales in the foreign market. Corporate Culture Tesco believes that no one else tries harder for consumers and they treat people like they want to be treated but is this corporate culture enough to succeed in a foreign market. They have become market leaders in the UK however they cannot expect this success abroad, as the market will differ from the UK...

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