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They leapfrog by going beyond what consumers expect.
5. Nestle also has multiple critical resources. They have a great research and development team.
1. The main weakness of the LC-1 division of Nestle is that they were not as successful as they thought they would be in France. The launch in France was in 1994, but since the late 1980s, Danone had already entered the market with a health-based yogurt.
2. LC-1 was positioned too scientific, and the consumers quite did not understand that was a food and not a drug.
1. NESTLE has health based products which are gaining popularity in the world, including the US...
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