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These can make sure that their products can match the trend of the industry. What’s more, the present of industrial group can co-operate with the design group, which efficiently convert the design into the finished product.
-IKEA has the strong brand image. By the recent research of Datamonitor, IKEA ranked 41st among the best global brands around the world in 2006 with a brand value of $8,763. The strong brands enhance customer loyalty and lead to repeat purchases.
Weaknesses
- Not enough distribution channels. As there are only three retail shops in Hong Kong, it is inconvenience to the customers...
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