SWOT
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Title: SWOT

Essay Details:

Subject: Business
Author: Marian F
Date: July 24, 2013
Level: University
Grade: A
Length: 2 / 417

Essay text:

It has to in house research groups, one responsible overall company advertising research and the group responsible for market testing. ? Emphasize heavily on market testing. It spent two years on no-calorie fat substitute, Olestra. ? Research teams consist of marketing research managers, survey designers, behavioral scientists and statisticians who conduct the extensive research about each and every facet concerning the product. ? Employing the Data mining. Each year P&G calls or visits over 1 million people in connection with research projects. ? The resultant of these activities is a Quality product targeting the segment it is designed for...

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