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It has to in house research groups, one responsible overall company advertising research and the group responsible for market testing.
? Emphasize heavily on market testing. It spent two years on no-calorie fat substitute, Olestra.
? Research teams consist of marketing research managers, survey designers, behavioral scientists and statisticians who conduct the extensive research about each and every facet concerning the product.
? Employing the Data mining. Each year P&G calls or visits over 1 million people in connection with research projects.
? The resultant of these activities is a Quality product targeting the segment it is designed for...
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