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Essay text:
The portrayal of positive attitudes, the use of celebrities, and the participation of target audiences within their commercials may render Budweiser and Bud Light as the leading marketer in their industry, and perhaps the entire Super Bowl.
One of my personal favorite commercials within Super Bowl XLII featured comedian Carlos Mencia teaching his five “students” how to approach women with the relevance of Bud Light. I believe this advertisement is very successful when trying to catch the attention of the marketer’s actual and potential customers of the product (Bud Light). This advertisement takes place in a bar/lounge atmosphere; initially appealing to an audience of the 21 to 28 year old consumer...
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