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One of the shortest definitions of marketing is meeting needs profitably.
Marketing facilitates the exchange process and the development of relationships by carefully examining the needs and wants of consumer, developing a product and services that satisfies these needs, offering it at a certain price, making it available through a particular place, and developing a program of promotion to create awareness and interest.
All marketers need to be aware of the effect of globalization, technology, and deregulation. Rather than try to satisfy everyone, marketers start with market segmentation and develop a market offering that is positioned in the minds of the target market...
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