Strategy analysis of The courtyard restaurant
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Title: Strategy analysis of The courtyard restaurant

Essay Details:

Subject: Business
Author: Roger W
Date: April 16, 2016
Level: University
Grade: A
Length: 2 / 307

Essay text:

It should do this through advertizing over local TV station with testimonials from rich & influential previous clients. The ads should be aired daily, and twice during primetime hour. The Courtyard should augment TV ads with weekly flyer for special sales promotions (10% discount) for private parties in upscale settings to invite middle class customers. The cost of TV ads and flyers can be funded from its existing operations. Strategy # 2 – Product The courtyard needs to position itself as fine bar and dinner restaurant in unique 19th century ambience, for the middle to upper class rich and elite...

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