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The firm runs 11 R&D centers worldwide and employed more than 15,000 employees for its R&D. This intensive investment makes room for Nokia’s ability to faster design and cope with the changing demand and especially to allow for mass customization. Second, Nokia has been developing a unique mix of supply chain management practices that effectively and efficiently optimize and integrate its supply chain and logistics system. Besides, Nokia has been successfully outsourcing the distribution and developing strategis alliance with Elcotec, a leading EMS (Electronic Manufacturing Services) that help to reduce the production cycle and achieve high level of availability at the retailing site...
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