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Essentially, strategic management is an effort to produce decisions and actions that guide what an organization is, what the organization does, and why it does it. Being strategic means being clear about the organization's objectives, being aware of the organization's resources, and incorporating both into being consciously responsive to a dynamic environment. The process is about planning because it involves intentionally setting goals (i.e., choosing a future) and developing an approach to achieving those goals. The process is disciplined and calls for a certain protocol to keep it focused. The process raises questions that help planners observe experience, test assumptions, gather information about the current situation, and anticipate the future environment...
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