Strategic Management
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Title: Strategic Management

Essay Details:

Subject: Business
Author: Thomas V
Date: January 31, 2014
Level: College
Grade: A
Length: 1 / 227

Essay text:

(Right cost) The strategy has been successful to date and Hero Honda Motors (India) Ltd. is the dominant market leader with over 50% of market share, ahead of closest competitors Bajaj (Kawasaki JV) and TVS-Suzuki. Recently new challenges have come up: in 1999, Honda has set up a 100% owned subsidiary, which produces scooters, and represents a direct competitive threat. New entrants have entered the market, offering cheap motorcycles from China. The market is showing signs of maturing, with a reduction in business growth. The company's response is a defend and fortify strategy: Hero has renewed the technology JV with Honda, and have widened their offering a wider share of products...

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