strategic analysis of a public radio/tv station
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Title: strategic analysis of a public radio/tv station

Essay Details:

Subject: Business
Author: Rolanda F
Date: October 10, 2015
Level: University
Grade: B
Length: 2 / 412

Essay text:

It is important to ensure that requirements are always met to ensure continued funding. It is also important to ensure that the staffing practices of KRCB are the right ones given its objectives. Membership/Audience- Buyer Power As a local public broadcasting station, it is important to use differentiation in efforts to get more people to join. Local surveys asking locals what their ideal local station would provide can help rebuilding relationships with listeners. Technological Threats - Threat of Substitutes The introduction of devices that allow commercial free programming has meant a falling membership as pledge drives are reaching less and less listeners...

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