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It useful for understanding risks associated with market (the need for a product or service) growth or decline, and as such the position, potential and direction for the organisation. It is useful to review a strategy or position, direction of a company, a marketing proposition,or idea.
SWOT is useful in understanding an organisation or situation and decision-making situation when a desired objective has been defined. It provides a good framework for reviewing strategy, position and direction of a company or business proposition, or any other ideas, as it helps the organization identify its strengths, weaknesses, opportunities and threats...
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