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In combination, these factors form the basis of the opportunities and the treats that a firm faces in its competitive environment (Pearse et al, 2005).” A firm must recognize what forces is key to their competitive advantage. Although it is important that all forces and trends be analyzed in preparation for the final PETCO’s strategic plan the research will only focus on key forces and trends pertaining this company. In order to keep up with the number one in this type of industry PETSMART, PETCO is going through many changes to be number one in the industry by 2010. To reach this goal strategic adaptability to the types of issues and opportunities facing PETCO is critical and must be defined in this process...
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