Stealth Marketing
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Title: Stealth Marketing

Essay Details:

Subject: Business
Author: Estela J
Date: March 24, 2016
Level: University
Grade: A
Length: 1 / 291

Essay text:

Word of mouth marketing is also compared to viral marketing and buzz marketing. The concept behind word of mouth marketing in any form is to create a snowball effect that will drive potential business to the business for little or no cost. http://www.onpoint-marketing.com/word-of-mouth.htm 3/19 *Product Placement- movies, celebrities, TV shows *Word-of-Mouth * First of all, what exactly is guerilla marketing? As described in Levinson's book, it is an unconventional way of performing promotional activities on a very low budget. Such promotions are sometimes designed so that the target audience is left unaware they have been marketed to and may therefore be a form of undercover marketing (also called stealth marketing)...

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