Starbucks: Delivering Customer Service
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Title: Starbucks: Delivering Customer Service

Essay Details:

Subject: Business
Author: Doris E
Date: October 22, 2015
Level: University
Grade: A
Length: 1 / 300

Essay text:

They need a workforce to study the market of the new countries, they would like to enter, because there can be much stronger competition (for example in traditional coffee drinker countries like Austria), and because of the coulture the preferences of the customers can be totally different as well. The measurement system of the consumer satisfaction seem to be working well for me, but they may should measure the satisfaction at the competition as well to make the data more useful. They can strenghten the third brand compontent, the atmosphere as well, by not only offering an internet hotspot, but making it free and in the separate sitting areas there can be personalised music offered through headphones for example...

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