Starbucks: Delevering Customer Service
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Title: Starbucks: Delevering Customer Service

Essay Details:

Subject: Business
Author: Saundra H
Date: March 17, 2012
Level: College
Grade: A
Length: 1 / 227

Essay text:

The ingredients in Borden's marketing mix included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. E. Jerome McCarthy later grouped these ingredients into the four categories that today are known as the 4 P's of marketing, depicted below: The Marketing Mix The Marketing Mix These four P's are the parameters that the marketing manager can control, subject to the internal and external constraints of the marketing environment. The goal is to make decisions that center the four P's on the customers in the target market in order to create perceived value and generate a positive response...

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