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Title: starbucks

Essay Details:

Subject: Business
Author: Rufus P
Date: November 3, 2016
Level: University
Grade: A
Length: 2 / 397

Essay text:

I wondered if it was really possible for these two worlds to collide. If McDonald's built its own version of a grande nonfat latte, would Starbucks customers come? To determine whether Starbucks and McDonald's customers are the same or different species, I turned to Hitwise data. With the assumption that I'd glean some information about each camp's patronage by investigating who visited the fast-food chains' respective websites, I compared their demographics. Here's what I found. Visitors to Starbucks.com skew female: Starbucks' website has 8.3% more female visitors than does the McDonald's site...

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