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Essay Details:
Essay text:
Starbucks is selling “an experience that was unique only to Starbucks stores,” and had the opportunity to reach a different consumer than the traditional coffee shops.
-Starbucks faced political problems when Arab students in the Middle East called for a “boycott
of American goods and services,” including Starbucks. Also, Starbucks faced threats from
NGOs which made it necessary to use coffee beans that were “grown under certain economic
and social conditions.”
-Starbucks faced competitors who offered lower prices than theirs for the same quality of
product.
¬-Starbucks must know their customer in these foreign markets to attract business...
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