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Essay text:
The three partners shared a love of fine coffees and exotic teas and believed they could build a clientele in Seattle much like that which had already emerged in the San Francisco Bay area. Each invested $1,350 and borrowed another $5,000 from a bank to open the Pikes Place store. Baldwin, Siegel, and Bowker chose the name Starbucks in honor of Starbuck, the coffee-loving first mate in Herman Melville's Moby Dick(so company legend has it), and because they thought the name evoked the romance of the high seas and the seafaring tradition of the early coffee traders. The new company's logo, designed by an artist friend, was a two-tailed mermaid encircled by the store's name...
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Common topics in this essay:
- Assessment Of Products And Services Of Starbucks Coffee
- Essay On Starbucks Coffee
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- Starbucks Vs. Mcdonald’S: The Coffee War Begins To Percolate
- Starbucks: The Future of Coffee.
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