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Title: staples

Essay Details:

Subject: Business
Author: Elizabeth B
Date: February 1, 2015
Level: University
Grade: B
Length: 2 / 385

Essay text:

It seems there is some redundancy in that both operations are targeting the needs of the same type of customers. While one provides a computer program that links the companies with Staple's computer system facilitating and expediting orders. On the other hand, the additional 100 sales staff members worked exclusively with corporate and small-business accounts by taking their orders through its catalog or website system. 3. Is the Staples/FleetBoston horizontal marketing effort a good idea? Why or why not? I think this is an excellent idea. A one stop shop. Staples can use the Fleet as another reason the targeted customer ? small-business ? comes through their doors...

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