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It was much expensive than the Southwest. Therefore the Southwest sold the inexpensive ticket but their net income was higher than other Air companies. Compare to the Southwest and United, the Southwest’s net income was 4.8 ($B) in 2004 and the United’s was -10.5($B) in 2004. Because the Southwest’s low price of ticket can attract the customer to buy their ticket. And they had lowest operating-cost which support and control their low ticket. By the way the Southwest was well entrenched high customer satisfaction airline. Their supervisor put the Southwest’s employees first. He said “If they are happy, satisfied, dedicated, and energetic, they will take real good care of the customers...
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