Southwest Airlines Competitive Advantages
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Title: Southwest Airlines Competitive Advantages

Essay Details:

Subject: Business
Author: Robert B
Date: October 4, 2016
Level: University
Grade: A
Length: 2 / 386

Essay text:

And the final significant success factor was the company’s cost structure. Former CEO, Herb Kelleher, was a prime example of how Southwest fostered a healthy internal environment. He interacted with customers and employees, promoted company parties and understood that the firm was only as strong as its employees. Employee satisfaction was crucial. Therefore, the human resources department (“the People Department”) encouraged employees to give feedback and to ask questions. Its people were so important, that the firm is very selective in the recruiting process. Since teamwork is critical, the wrong people could ‘spoil the pot’...

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