Southwest Airline
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Title: Southwest Airline

Essay Details:

Subject: Business
Date: July 5, 2014
Level: University
Grade: B
Length: 3 / 612

Essay text:

The great leader of Southwest, Kelleher, believes that fun is a stimulant to people, and will make them more productive. This philosophy leads to remarkable productivity by the employees and hence makes Southwest’s costs lower than many other airlines. The second attribute would be Southwest’s unique culture. Since founded, Southwest has always maintained the same strategy and operating style. The unique culture of Southwest helps to differentiate it from other airlines and keep its employees delivering great customer services while having fun at their works. Managing and maintaining its culture is one of the most important goals of the company...

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