Solving Microsoft’s Marketing Errors
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Title: Solving Microsoft’s Marketing Errors

Essay Details:

Subject: Business
Author: Juanita R
Date: January 1, 2017
Level: University
Grade: A
Length: 3 / 754

Essay text:

Take into account the failure of Windows XP evangelism, and about Microsoft’s stance on security, which, related to Longhorn evangelism, is about how new products will solve existing problems. Microsoft hasn't shipped a full Windows client refresh since 2001, when it delivered Windows XP. Windows XP SP2, as Microsoft has said repeatedly, is not a new version of Windows (despite all appearances to the contrary). If Longhorn slipped much past 2006, we'd be closing in on a decade between new Windows releases. That wouldn't sit too well with PC makers who love having a new operating system around which to market their machines...

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