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Title: shoppers stop

Essay Details:

Subject: Business
Author: Sophie R
Date: February 24, 2015
Level: University
Grade: A
Length: 1 / 282

Essay text:

Besides the mega prize, you could win many other prizes like Gili gold coins, gift vouchers, VIP bags, Espirit watches etc. Campaign Objectives: To differentiate the promotion from all other promotions in the market at that time. Shopper's Stop had to become the preferred shopping destination for the festive season. • To achieve the sales target of Rs. 80 crores during the promotion period of 19th October 2001 to 27th January 2002 • To increase customer entry levels by 10% over last year - customer entry target of 2 million • To increase cash memo size by 5% over last year Target Audience: Males and Females, SEC A to B1, Age-15-44yrs, High ownership of cars and consumer durables...

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