shoe industry
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Title: shoe industry

Essay Details:

Subject: Business
Author: Beatrice M
Date: August 7, 2014
Level: University
Grade: A
Length: 2 / 581

Essay text:

Footwear is expected to comprise about 60% of the total leather exports by 2011 from over 38% in 2006-07 • Growing middle class and growing buyer power leading customers to look for branded shoes. • seasonality issues – sports is more of a rage in summers • Lack of targeting of market segments for kids and women Social • lifestyle trends – upward shift • demographics • consumer attitudes and opinions changing favourably towards branded shoes • media views • consumer buying patterns • fashion and role models • buying access and trends • advertising and publicity Technological • Competing technology development • India offers benefits like low cost of production, abundant raw material, and a huge consumption market • research funding in design and requirements • manufacturing maturity and capacity • information and communications • consumer buying mechanisms/technology • innovation potential • technology access, licencing, patents Porter’s Five Forces in the Indian Shoe industry Reebok or Nike operates in the ‘upscale’ segment of the Indian footwear industry...

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