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For example, a hairdressing service provided by a saloon cannot be considered as tangible product that can be created in factories, it is the cumulative impression of how employees treat the customer, how the environment in the saloon, skill of hairdressers, how long the service was taken, and so on. Since service good does not have tangible good to be compared to other competitors, providing better tangible attributes can be useful for service provider to differentiate their good from competitive service goods.
Moreover, a service good also carries an inseparability characteristic, different from physical good that generally produced, then sold and finally consumed, most services are simultaneously produced and consumed, basically means that both consumers and employees play an active role in the creation of the service itself, therefore, service goods brands have more point to contact with the consumers than physical goods brands...
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