Service Quality
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Title: Service Quality

Essay Details:

Subject: Business
Date: December 16, 2014
Level: University
Grade: A
Length: 7 / 1980

Essay text:

| |ic| | |] | | |[p|What are the three "new" elements of the services marketing mix? | |ic| | |] | | |[p|Explain each of the three new P’s and provide an example of each. | |ic| | |] | | |[p|Why would a manufacturing firm be interested in services marketing? | |ic| | |] | | |[p|How is technology changing the nature of service? | |ic| | |] | | Chapter 2 - The Integrated Gaps Model of Service Quality |[p|In one sentence, what is the "Gaps Model of Service Quality"? | |ic| | |] | | |[p|When might customer expectations differ from customer perceptions? | |ic| | |] | | |[p|What is the "customer gap"? | |ic| | |] | | |[p|Briefly describe Gaps 1, 2, 3, and 4, and be able to provide an example (other than what is in the text book) of what might cause each one...

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