Scenarios Analysis Heineken
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Title: Scenarios Analysis Heineken

Essay Details:

Subject: Business
Author: Brian W
Date: August 22, 2011
Level: University
Grade: A
Length: 2 / 315

Essay text:

These could sway consumers to drink other alcoholic beverages. Recommendation: Consumers have to buy “Heineken premium Light” with a smaller can size. This “Heineken premium Light” beer is with less calorie. Scenario: With “Heineken premium Light” beer consumers will drink Heineken beer and not other beverages. 3.Challenge: There is a trend for product development such as flavored beers; these are favored by a younger generation who drink flavored alcoholic soft drinks. Consumers flavor change time by time. Recommendation: To find out what kind of flavor the consumers want. Scenario: To corporate with other company and to find out what the consumers want...

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