samsung in china

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Title: samsung in china

Essay Details:

Subject: Business

Author: Dewayne P

Date: January 4, 2014

Level: University

Grade: A

Length: 3 / 744

Essay text:

Increasing production bases ?» Domestic Firms: low-end market. But they were less competitive in large screen TV. - small color TV market was shrinking ?» large market size of these product lines facilitated the fast achievement of cost reduction(economy of the scale, learning effect) Consumer analysis - only 41% of households had color TV ?» 80% of urban, 28% of rural ?» Low-end market is not a viable long-term. But overall market was still expanding. - Buying power: expanding both high-ends and low-ends - Tendency that first image of a product lasted long in the eyes of the consumer...

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