Sales Lead Generation And Nurturing ? It's place in a Marketing Strategies
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Title: Sales Lead Generation And Nurturing ? It's place in a Marketing Strategies

Essay Details:

Subject: Business
Author: Anna R
Date: May 6, 2012
Level: University
Grade: A
Length: 2 / 556

Essay text:

Items may take the following forms: · Third-party articles · Bylined articles · Case studies · White papers · Research reports · Events · Webinars · Trade shows · Live seminars · Executive briefings · Workshops · Conferences · Speaking engagements · Collateral materials · Web site content · Blogs · Personal letter templates · Email templates The method and frequency of a lead-nurturing program will depend on our sales pipeline and the buying cycle. Long lead times generally require spacing out the campaign for a longer duration. Here's the rule of thumb: salespeople should be brought in to the mix about six months before the targeted purchase time...

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