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2006, p. 70) Telemarketing is the most popular, dynamic, flexible and effective marketing and communications technique available (telemarketing n.d.) Telemarketing is a prospecting. The use of telemarketing as a prospecting as it can contact a large number of prospects across a huge area is less costly than mailing out which are more costly. Firm usually advertise their products and offer their services business over the phone or through a subsequent face to face during a call. They will use professional telemarketers or call centers to make telephone calls and send faxes to potential customers on their behalf...
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