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Saku want to determine if the profit from exporting the product to neighboring countries such as Finland and Sweden will outweigh potential loss of domestic sales of this product to tourists from these countries. Since the growth of cider and long drinks markets is reaching saturation point, the company has to decide if it should reposition or discontinue these product lines. The company also has to take steps to increase its market share in the growing bottled water, soft drinks and imported beer segments.
To increase sales of Saku Originaal, the company’s trademark product, Saku can export it to other countries...
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