Ryland Homes
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Title: Ryland Homes

Essay Details:

Subject: Business
Author: Amanda B
Date: May 3, 2012
Level: University
Grade: A
Length: 3 / 835

Essay text:

Ryland Homes strategy focused on what homebuyers in individual markets wanted most. This consistent strategy helped Ryland marked its seventh consecutive year of record-setting performance in 2005. The Ryland Group constructs its homebuilding business on a firm foundation -- expanding within its existing markets and targeting entry-level, first- and second-time move-up, and active retired-adult buyers. As a leading US homebuilder, Ryland built about 11,000 homes in 2006 that ranged in price from $98,000 to more than $800,000 (averaging $295,000). Subcontractors perform virtually all of the construction, which is monitored by Ryland supervisors...

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