Rohm & Haas
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Title: Rohm & Haas

Essay Details:

Subject: Business
Author: Dorthy L
Date: May 21, 2014
Grade: A
Length: 1 / 201

Essay text:

This is much cheaper than the Tris Nitro ?? we need to differentiate this on price and tell the consumer what the ROI is. Distribution Strategy (Placement) • Modify distribution to go direct to consumer, as well as through existing channels. • This approach is done by competitors ?? cite examples from Lehn and Fink and Angus Chemical. • Will need to invest in direct sales force. Cover costs through higher prices described above.

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