rohm and hass
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Title: rohm and hass

Essay Details:

Subject: Business
Author: Rosemary S
Date: January 26, 2015
Level: University
Grade: A
Length: 2 / 459

Essay text:

with price 5.68$/gal during 4 weeks Cost of 1gal diluted fluid = 2 x 5.68$ = 11.4$ Disposal cost = 50gal x 1.36$ = 68$ Total costs = 11.4 + 68 = 79.4$ Total costs per week = 79.4$ / 4 = 20$ For small shop = 22 x 20$ = 440$/week · With Kathon MWX? Usage 7weeks Cost of 1gal diluted fluid = 11.4$ + 2pack x 2$ = 15.4$ Disposal cost = 50gal x 1.36$ = 68$ Total costs = 15.4 + 68 = 83.4$ Total costs per week = 83.4$ / 7 = 12$ For small shop = 22 x 12$ = 264$/week 2. Why isn't MWX selling? Lack of positioning due to · Difference in perceptions between end users and company. Company see themselves as industrial suppliers while consumers viewed their products as consumer package good · mistakes was the lack of fit between product and company's culture...

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