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The factors included sale, price, and marketing costs. In the first cycle, the sales volume, price, and marketing costs were comparable for both proposals, however, NPV and IRR for W-Comm was considerably higher. NPV is the present value of cashflows minus initial investment while IRR is the discount rate at which NOV is equivalent to zero (Ross, Westerfield, Jaffe, 2005).
In cycle two, Dig-image cash expenditure elements in their cash flow were analyzed based on their plant and machinery options. For Wi-Comm, the cash flow was analyzed based on their technology options. In this scenario analysis, net present value and IRR for W-Comm was also greater...
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