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As a longtime H.B. local, Martin pushed hard for the showroom, which will give the brand an important outpost in the taste-making Orange County market. He’s confident that the showroom will show retailers how committed the brand is to growth and will help continue the more than twenty-percent sales growth the U.S. business has enjoyed since he joined the company last year.
Mike Martin and Adam Sharp plan to make Rip Curl a bigger player in the U.S. surfwear market.
Half-assed it ain’t, and in a tough market where budgets more often than not are being trimmed, the showroom would be a reckless expense if it weren’t backed by a continuing company-wide transformation...
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