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Research And Analysis On Proctor

Research And Analysis On Proctor &Amp;Amp;Amp; Gamble (P&Amp;Amp;Amp;G)

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Title: Research And Analysis On Proctor &Amp;Amp;Amp; Gamble (P&Amp;Amp;Amp;G)

Essay Details:

Subject: Business

Author: Michael R

Date: May 13, 2012

Level: University

Grade: A

Length: 1 / 291

Essay text:

Its aggressive international expansion and innovation-driven strategy enable the company to achieve economies of scale as well as to differentiate itself from strong competitors like Unilever, and Kimberly-Clark. Due to its large size and complexity, the organizational structure tends to be centralized. The standardization process in the early 2000s, resulted in significant cost-saving and speedy new product roll-outs. Given the nature of the consumer-product industry, however, local responsiveness and flexibility are the key to survive and stand out. Therefore, P&G coordinated a new matrix structure in which market development divisions complement product sectors, and added a supporting service unit to enhance horizontal linkages...

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