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Reebok Case: Strategic Case 4
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Title: Reebok Case: Strategic Case 4

Essay Details:

Subject: Business
Author:
Date: November 3, 2014
Level: University
Grade: A
Length: 2 / 304

Essay text:

These variables are suitable since they will allow Reebok some room to expand its product and in return, increase its market share. 2. Reebok applies a differentiated targeting strategy since they are targeting street basketball players, and urban consumers. They target fans of the NBA in China by marketing Yao Ming endorsing Reeboks products. Also, Reebok has another marketing mix focusing on urban, hip-hop fans by creating styles named and designed after hip-hop stars. 3. I think there are two areas of the consumer buying decision process that can be equally important. Attitudes can influence consumers to purchase Reebok creating a positive opinion...

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