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Title: reebok

Essay Details:

Subject: Business
Author: Christine P
Date: October 2, 2015
Level: University
Length: 2 / 541

Essay text:

He started off by marketing three of the running shoes for $60 a piece. During this era, it was the most expensive running shoe on the market. Profits slowly increased. During this same year, a new fitness craze started to surface; aerobic dancing. At the time, there was not a shoe specifically designed for this type of exercise. The signature "Freestyle" line shoe was introduced and their profits began to climb. In 1985, Reebok USA and Reebok International merged to become Reebok International, Ltd. Reebok soon became synonymous with women, walking and aerobics. In 1992, Reebok set out to knock Nike out of the top spot as the leading sports and fitness brand...

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