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The price tells us that the target market has characterised the product that signifies prominence and status i.e. the market has characterised the product to their degree of prestige sensitivity. This means that the product has high quality in the minds of the buyer.
By marking the price 0.35c above the leading competitors marketers at Red Bull use their price to distinguish from the other competing brands. This is an example of non-price competition. A major advantage of non-price competition is that Red bull builds customer loyalty, again catering the needs of their target market that will purchase the product again for the benefits...
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