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Real Madrid Integrated Marketing Communications

Real Madrid, Integrated Marketing Communications

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Title: Real Madrid, Integrated Marketing Communications

Essay Details:

Subject: Business

Author: Denise S

Date: March 24, 2014

Level: University

Grade: A

Length: 2 / 548

Essay text:

We can state that whit its Marketing Communication Strategy, the club has been able to create a very profitable visual impact and consumer credibility worldwide. SPONSORSHIP One of the most important sources of revenue for the club comes from the sponsorship and advertising (EUR 45,9 M) and other marketing resources( EUR 16,9 M). The team leads the list of the 20 richest clubs in the world and it has "built up its brand value through sponsorships and world tours," according to accounting firm Deloitte.. The most recent of these contracts, signed with online gaming company Bwin, is worth an estimated ?60 million (BBDO Consulting Agency)...

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