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Since McDonald's has been around for forty-
one years, it is safe to say that they are the father of the fast food industry
and that they have set an example for others to follow.
When Ray Kroc bought the first McDonald's in 1955, he focused on what
people wanted. With this focus came the utilization of Mr. Kroc's theory of QSC
( quality, service, and cleanliness ).
QSC successfully got McDonald's off the ground, but as times changed,
the company saw many more market segments and opportunities. In the 1970's and
1980's once again McDonald's lead the way in the fast food industry. The changes
we saw included, for example, the fact that women were now a major part of the
work force and dual income families were becoming a more common occurrence...
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